Negative keywords: list



Words have power, the unconscious processes information and the words heard. Handle the verb is the prerogative of the commercial, so here's a list useful for you.

Here is one lite of negative words and phrases that will help you because it is necessary to avoid using.

For example some expressions are bad

Do not say: But say:
You take no risk You can go quiet
You will not be disappointed You are going to have a good surprise
You won't lose money It is a profitable investment
Your problem Your dissatisfaction

Because these three expressions give negative things (risks, disappointment, loss, problems)

Avoid the "barbed" expressions that divide.

In the heat of the discussion, unintentionally, you can allow escape from the unfortunate phrases which will harden the discussion and return each in his entrenchments. May you deflect your interlocutor or at least make it more likely.

Do not say: But say:
You have not understood me I expressed myself badly
We are not in agreement And if we did rather like that, is that this would suit you?
This is not a reason for… What you say is true and we will have to deal with this another point also

Beware of questions that lead.

They are easy to identify. What are all those requiring only a response: "non!" However you must obtain your client 'yes' or useful information which allow you to understand or to advance your commercial argument. To do this, use open-ended questions, those who speak and enrich mutual understanding.

Do not say: But say:
You don't want to buy shoe for your shoes? What kind of pants would you like to try to go with your shoes?
Have you thought about investing in this equipment? You will notice by comparing it's a really interesting opportunity.

The stabilo sentences.

These are all expressions that value your customer. Do not hesitate to highlight the consideration and attention you wear to your customer and what he says. The client likes to feel value and superior to the commercial.

For example:
• You are right (clients love being right)
• You are well-placed to know… (clients love be important)
• I see that you are already well aware (clients love know and be well informed)

Phrases rugs.

On the contrary, some of your formulations will help you depreciate, or you bring into disrepute in the eyes of the customer. Because it will feel like you are not sure of you, either because they imply that your benefits is not so important as that. The worst thing is saying them believed well do… while pulling a bullet in the foot!

Do not say: But say:
This is nothing
This is not serious
Does not matter
A little, perhaps, I think, I think, probably…
I can rectify the situation for you.
I am confident, I am familiar with the issue, there are solutions.


The words waves. INACCURATE forms, conditional time.

I believe, I believe
In my opinion, priori
At first sight, I'll try
It is possible, possibly
Perhaps, apparently
It can bring you
No doubt, why not
It seems to me that…
May that…
We think it is true
Someone, relatively
It all depends, in principle 

It depicts an image of a person can course it.

You can go see the list of positives or even words which are words that them had a positive value but no longer have.

"Exceptional", "super", "incredible" and "exclusive", and so on…

Here you give a little (or much) the impression that your product is in no way ' exclusive, exceptional or amazing etc. ». Opposite effect guaranteed! With bonus, a client who feels superficial, overpriced, and commercial speech and suddenly, begins to be suspicious and takes what you say later with tweezers… It's stupid, eh!

Suggestion: Talk instead about the functionality or feature that makes your product unique. There's nothing better than the facts to convince!

"Good business","opportunity","opportunity not to be missed"

This is an expression that, like that, expected to attract the customer, but, in fact, makes you pass for a self-centered. These expressions refer to your product, and you pose as an opportunist. You pretty quickly give the sensation to the client that you want to buy, and fast!

Suggestion: Avoid!

"Innovative", "innovative"

Ah good? Ah yes? hum… I'm skeptical, you have probably noticed. Why? If you are really innovative, no need to say, shout it high and strong. You, a point thats all. It should be obvious… As obvious as Apple products. By the way, have you ever heard our friend Steve (Jobs of his name) use his terms? The answer is no… One wonders why, eh!

Are you serious here? A warranty? Since when safeguards is really reassuring? In short, not worth me to spread on it… 😉 Watch in this video response to the word warranty. (it is a caricature but it is true).

Our product is "cheaper"

This expression gives us the impression that your product is cheap so less good quality, or at least of a lesser quality.

Suggestion: Prefer the expression: "more economical".

'Reduction', 'rebate'

So, some commercial, you offer a product and as a bonus, it's your lucky day, you additionally get a reduction!

Your product has a price justified by its quality!

OK, you can be conciliatory or flexible, but from there to propose to start a reduction, it is not terrible. Keep the reduction for the end, possibly for having an argument in the elbow.


Too say amateur rather succeed

"To be honest with you", "frankly" etc.

Once you have uttered this sentence, you can say goodbye to all your efforts that preceded. Why? And because you have just to suggest that before this sentence you were likely to lie or not to say everything in a transparent manner. It's stupid! But you can use it if the client rightly expects a dishonest commercial and want to go for honest.

"You don't take no risk"

The risk is already a stressful Word, actually don't talk no risks but say rather 'you go quiet"

"You won't lose money"

Say rather "' is a worthwhile investment"

"The problem", "your problem", "breakdown", "loss", "accident"

Not terrible as expression. It appealed to enough negative emotions which do not facilitate your task. SFR is the kind of black or prohibited words.

Suggestion: Would prefer the words "challenge", "challenge" or "your dissatisfaction"

"You will not be disappointed"

Still happy, don't say anything or tell with that you will be satisfied or excellent choice.

"You'll have a good surprise"

Already surprise is as hide things, even to say nothing.

"Prospect", "client"


Do not speak of prospect, it casts doubt on your ability to convince them to choose you.

Suggestion: Talk instead of future customers.

Do not talk about customers, not more. This makes the distance between you and them. In addition, they do not want to be 'just' your customers, but much more!

Suggestion: Talk rather of "people you follow" then follow etc. your relationships


No objections talk for sale. It is a pejorative term, that makes your prospective client to think that there may be material object.

"Suggestion: opt for"site-specific see points"."


There also is a commitment term and that sometimes scares and therefore potentially flee.

Suggestion: Talk rather "agree", "accession"

'Buy', 'purchase'

Your customers do not buy. Too commercial!

Suggestion: Your customers have. They have needs and you have solutions.

"Monthly payment"

It is stressful anyway! A fixed deadline, a pick and more… A load.

Suggestion: Call it "monthly investment" even if I grant you that it is just what you want, except an investment, particularly a big car, an Iphone etc.


It insinuates that in fact pay you on the back of your customers. Suddenly, it is unpleasant as feeling.

Suggestion: Opt for the use of the term: 'charge' or 'cost of service. You emphasize that you bring them a service in return for this commission.

"Fare", "price", "cost"

When customers hear the word "fare", they tend to want to compare with other offers. Because, "you never know", there could be better offers with best quality/price ratios or cheaper…

Suggestion: Think to speak of 'investment' or the 'total to invest '.


A bit too formal, too uninviting and therefore the… stressful time!

Suggestion: Ask them their 'agreement', 'approval', 'authorisation' or even if you're a little fun as their "autograph" commercial

Good we could of course expand the list! So, I'll be delighted to read and add your contributions!

List of words in alphabetical order

<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >starting with the letter N negative

Do not, however, leave negative, despair, simpleton, booby, neurasthenia, Noirceur, nostalgia

<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >starting with the letter O negative


<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >starting with the letter P negative

Not before, poverty, sorrow, Platitude, small, little, afraid, assume, prejudice, contention, problem


<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >starting with the letter Q negative

<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >negative starting with the letter R

Rage, resentment, gripe, roughing, Resignation.

<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >beginning with the letter S negative

Sagacity, severity, Sombreur, desire, suffering, Spleen, stupidity, susceptibility, superiority, silliness, Sucide

<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >starting with the letter T negative


<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >beginning with the letter U negative

<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >starting with the letter V negatives

Wave to the soul, revenge, Violence, vulgarity.

<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >starting with the letter W negatives

<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >starting with the letter X negative

<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >negative beginning with the letter Y

<br><br><br><br><br><br><br><br><br><br><br><br><br><br> « >negative beginning with the letter Z


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